This Is What 98% of Amazon Sellers Are Doing Wrong in 2025
If you’re launching or growing on Amazon in 2025, there’s a good chance you’re making at least one of these mistakes. In this video, I break down the five most common errors sellers still fall into, and more importantly, how to fix them with real, practical steps that are grounded in what actually works.
Chasing too many reviews (or buying them)
There’s still a widespread belief that having thousands of reviews means better rankings, but that’s simply not true. Once a product hits around 30 quality reviews, the benefits actually begin to taper off. That’s why Amazon’s own Vine program caps at 30. That’s not by mistake, it’s because that’s the sweet spot. Buying reviews, on the other hand, isn’t just risky, it’s pointless. It violates Amazon’s terms of service and does nothing for your long-term success. Focus on getting those early Vine reviews and move on.
Overspending on ads too soon
It’s easy to think more ads equal more sales, but pouring money into ad campaigns before a product is ready is one of the biggest mistakes sellers make. Start with a small automatic campaign, ideally around £10 or $10 a day, then expand once the product proves it can convert. High ACoS or low ROAS usually points to a listing issue and not an ad problem. Get the fundamentals right before scaling your budget.
Pushing poor products
A product with an average rating below 4.0 is a red flag. As soon as that rating drops, conversion rates and rankings go down with it. Amazon customers won’t be fooled by clever branding if the product quality isn’t there. If the reviews suggest the product’s a dud, don’t waste money trying to rescue it. Either improve the product quality, or simply move on.
Faking a ‘premium’ position
Pricing something high doesn’t make it premium. Plenty of sellers overprice products that don’t stand out from cheaper competitors. If the quality doesn’t back up the positioning, customers will look elsewhere. Price should reflect value and not just a desire to seem high-end. If you want to charge more, make sure there’s a reason.
Setting prices too low at launch
Launching with an artificially low price can backfire. Amazon monitors pricing behaviour, and once you set a lower benchmark, you might not be allowed to increase it later due to price performance policies. That can leave you stuck with thin margins or cause problems across your other sales channels. Launch with a sensible, profitable price from day one.
Final thoughts
These are the most common mistakes I’ve seen from sellers in 2025, and they’re all avoidable. Focus on quality, be honest with your pricing and positioning, and don’t waste time chasing shortcuts. Most of your competitors are still making these errors, so avoiding them is an easy way to get ahead.
