Success Story: Grape Tree

Background

We were tasked to help grape tree grow their Amazon business, they have a successful D2C website and a large range of brick-and-mortar stores nationwide.

Challenge

The large size of the inventory meant pinning down accurate accountability in the numbers was difficult, despite getting good early on sales and a good occurrence of NTB (new to brand) customers, as well as organising and prioritising the product ranges and making sure they were fully optimised.

Actions

We drilled into the numbers heavily, analysed the entire profitability strategy for the catalogue, reviewed and fixed a large amount of tax codes that had been setup incorrectly and given data poor overinflation. This allowed us to build a better strategy through more cost effective shipping options, including moving bestsellers to Fulfilment by Amazon, redeveloping retail price points and fully optimise the catalogue.

“Collaborating with eCommerce intelligence has significantly strengthened our Amazon operations. Their analytical and strategic approach enabled us to optimise our catalogue, rectify data and pricing inconsistencies, and implement a more efficient profitability model. Within five months, our TACOS improved from 9.3% to 5.5%, net profitability increased to 24.5%, and sales grew by 171% year on year. The team’s expertise has elevated our brand presence on Amazon, achieving multiple Amazon’s Choice badges and top organic search rankings” – Marketing Manager, Grape Tree