Amazon product launch agency
Launch your products on Amazon with a plan for listings, advertising, pricing and stock. Our Amazon product launch service helps you prepare for launch, monitor early performance and make informed decisions about your next investment.
Product Launch Support
Amazon product launch specialists
A new Amazon product needs a clear commercial plan before you commit stock and advertising budget. We assess the competition, your proposed selling price and the costs involved, then identify what needs to be ready before launch.
Our team brings listing preparation, keyword research, advertising and fulfilment planning together. Once your product is live, we review traffic, conversion, advertising costs and stock availability to help you decide what to improve and whether further investment makes sense.
We are a Full Service Agency
An Amazon product launch strategy built around your business
Bring your listings, advertising and stock planning together with one Amazon agency. We help you prepare the launch, understand early results and prioritise the next steps.
Product Launch Done Right!
Why a proper launch strategy matters on Amazon
A launch plan connects your product offer with the customers you want to reach and the budget available. It should explain who the product is for, how it compares with alternatives and what you need to learn from the first stage of selling.
Advertising can bring visitors to a listing, but the product information, price and delivery offer still need to meet their expectations. We agree priorities and measures of progress before launch, then use the results to guide changes.
1. Measuring early demand
Early sales help you understand how customers respond to your product. We review orders alongside traffic, conversion and advertising costs to distinguish promising demand from activity that is expensive to maintain. Sales alone do not show whether a launch is profitable.
2. Conversion-led listings
Customers need clear images, accurate descriptions and enough information to judge whether the product suits them. We review your listing for missing details, unclear benefits and unanswered questions before directing launch traffic towards it.
3. Launch budgets
Your launch budget should reflect product margins, advertising costs, available stock and how much testing you can afford. We agree spending limits and review points so decisions about increasing, adjusting or pausing activity are based on results.
Product Launch Specialists
What’s included in our Amazon product launch service
We agree the scope around your starting point, whether you are preparing your first Amazon listing or introducing products to an established account. Support can cover launch planning, listing preparation, keyword research, customer review guidance and performance reviews after launch.
- Listing readiness & optimisation
Review listings, images, pricing and product positioning before launch so shoppers can understand the offer.
- Customer review guidance
Guidance on Amazon’s permitted review options, including Vine where eligible. Customer reviews remain independent; we do not promise positive ratings.
- Post-launch support & scaling
Review early results and refine listings, advertising and positioning to guide the next stage of growth.
- Launch strategy
Plan launch priorities around your product, competition, budget, stock and fulfilment readiness.
- Keyword research & demand assessment
Research relevant search terms and assess demand and competition to inform product positioning and launch activity.
Unsure where to start?
Get a FREE product launch audit today
Identify gaps, risks, and missed opportunities before you commit budget, stock, and spend to a live product launch.
Get it Right from day one
Our 3-step launch process
Our launch process covers preparation, launch activity and a review of the results. We agree responsibilities, budget and priorities at the outset, then adjust the plan as evidence becomes available.
Prepare
listing & readiness
Review product information, images, keywords, pricing and margins. Check stock availability, fulfilment arrangements and outstanding listing requirements before agreeing the launch plan.
EXECUTE
launch & monitor
Put the agreed launch activity into action and monitor advertising spend, orders, conversion and stock. Address listing or fulfilment problems as they arise and review customer feedback as it becomes available.
Growth
optimise & scale
Use the results to refine targeting, listing content and pricing. Review profitability and replenishment needs before deciding whether to increase investment, continue testing or pause activity.
Before you invest in a product launch, make sure you're ready...
Before recommending a launch, we assess the product’s offer, likely costs and practical requirements. This includes competitor pricing, your margins, listing preparation and the stock needed to fulfil orders.
We highlight gaps that could affect the launch and help you prioritise them. Depending on the findings, the next step may be to proceed, adjust the offer or complete further preparation before spending on advertising.
If you plan to use Fulfilment by Amazon, our Amazon FBA support can help with shipment preparation, inventory planning and replenishment.
Launch Readiness Checklist
- Is there a clear understanding of the competitive landscape in your category?
- Do you have a realistic budget aligned with how competitive that category actually is?
- Is your listing in place and is it genuinely ready to convert from the first click?
- Does your selling price leave a workable margin after product costs, Amazon fees, fulfilment and advertising?
- Is there sufficient stock and fulfilment capacity to support early demand without disruption?
- Do you have a defined plan to generate consistent early sales activity and not just traffic?
CASE
STUDIES.
CASE STUDIES.
Featured Case Study: Filter by Molly-Mae
Amazon product launches and US expansion for Filter by Molly-Mae
Our work with Filter by Molly-Mae included the launch of 10 new UK product listings and expansion into the US marketplace. The project combined market research, listing optimisation, fulfilment planning and Amazon PPC to support the launch. The US operation generated six-figure revenue in under six months.
Why Choose Us?
Why choose Ecommerce Intelligence for your product launch
- Amazon specialists with experience across different product categories.
- Support with preparation, launch activity and ongoing improvements.
- Listings, advertising and fulfilment considered together.
- Decisions informed by sales, conversion, costs and stock availability.
- Published client case studies showing the work delivered.
“Our TACOS dropped from 9.3% to 5.5% and sales grew 171% year on year. The team transformed how we run our Amazon account.”
Grape Tree
Marketing Manager
AI Visibility Search Audit
How visible is your brand
in AI search?
See how your retail presence compares with competitors and whether ChatGPT, Perplexity, Claude and Gemini recommend your brand.
READY?
Launch Right. Launch Smart
Ready to launch your product with confidence?
Tell us about your product, target marketplace, planned timing and available budget. We’ll review your starting point and explain the support needed to prepare your launch and assess its early performance.
FAQ
Launching on Amazon FAQs
What needs to be ready before we launch on Amazon?
We assess your product information, images, pricing, margins, stock and fulfilment arrangements, alongside any required product documentation or category approvals. We also review demand and competing offers. Our Amazon listing optimisation support can help address content and keyword gaps before launch.
How long should we allow for an Amazon product launch?
The timetable depends on your starting point, including account setup, product requirements, content preparation and inventory availability. We agree a schedule after reviewing these dependencies. Going live is followed by a period of testing and refinement; we cannot guarantee sales from the first day or a fixed date for profitability.
How much should we budget for an Amazon product launch?
Allow for stock, content production, agency support, advertising, Amazon fees and fulfilment. The appropriate budget depends on your margins, category and testing needs. We help you assess these costs and agree priorities. Where advertising forms part of the launch, our Amazon PPC management supports campaign planning and ongoing optimisation.
What happens after our product goes live?
We review sales, conversion, advertising performance, customer feedback and stock availability to identify the next priorities. These may include improving the listing, adjusting campaigns or planning replenishment. Ongoing support can be agreed through our Amazon brand management service, with the scope based on your account’s needs.