Latest Amazon News – 8th September 2021

Black Friday Deals Submissions Now Open

Amazon have announced that the Lightning Deals, 7-Day Deals and Vouchers/Coupons submission window for Black Friday, Cyber Monday and Early Black Friday Deals 2021. You can now submit your ASINS for the chance to be featured in the upcoming events.

The featured dates are:

November 8, 2021 to November 14, 2021: Early Black Friday Deals Week 1

November 15, 2021 to November 21, 2021: Early Black Friday Deals Week 2

November 22, 2021 to November 28, 2021: Black Friday Week (48-hour Black Friday, November 25, 2021 to November 26, 2021)

November 29, 2021 to December 5, 2021: Cyber Monday Week

The deadline for submissions for Black Friday & cyber Monday weeks is October 8th 2021. The deadline for the Early Black Friday deals is two weeks prior to the event start date. Its important to get your deal submissions in ASAP. 7-Day deals only every other week and Lightning Deals once per week. Lightning Deals and 7-Day Deals cannot run in the same week. You can create your submissions on the deal dashboard.

All FBA inventory for Black Friday & Cyber Monday must be received by November 5th 2021 at the Amazon Fulfilment Centres.

New Returns Performance Dashboard
In Amazons continual development of the seller fulfilled returns process, they are launching a new dashboard that will help track and manage seller fulfilled returns performance. From October 21st 2021, the new feature will help you monitor your returns performance and proactively address return-related issues.

The new feature will focus on three vital returns performance metrics:

  • Return requests approved in less than 24 hours
  • Total declined return requests
  • Return-related buyer contact rate

Each performance metric will consist of the following:

  • Current metric performance
  • Target metric threshold
  • Definition of the metric
  • Explanation of metric calculation
  • Explanation of importance of metric
  • Policy information

Additionally,  a new Returns Analysis page will be added. This is a tool to help you identify and take action on any product listings that experience return issues. This page will help you identify the top return issue for each of your product listings so you can take action to improve the return experience.

Change to customer returns requirements for international seller-fulfilled orders

From the 5th October, if you fulfil customer orders sold on from outside the UK, we request that you offer either Returnless Refund or provide a Domestic return option for items and orders under £20 (including VAT and shipping charges) as part of our Selling on Amazon Returns policy.

If you do not provide Amazon with a default return address in the UK for items and orders under £20, Amazon will automatically issue the customer a refund on your behalf where return requests fall within the scope of the Amazon Return policy, without requiring the customer to return the item to you (Returnless Refund).

The above policy will also apply to,,, and, for all items and orders under €25 (including VAT and shipping charges).

Chris is the managing director of Ecommerce Intelligence, a full service Amazon agency. He has over 13 years experience selling on Amazon and other marketplaces. Follow Chris on LinkedIn for daily tips and advice.

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