How to take Full Control of Amazon Brand Registry and Brand Ownership

Amazon brand registry was originally launched in 2017 to help protect brands’ trademarks and intellectual property. On a near-daily basis, Amazon brands face challenges like fake reviews and counterfeit products, so the idea behind brand registry was to add some very sophisticated features to protect Amazon storefronts’ presence on the platform.

Even though at the core level, Amazon brand registry offers tools to protect your intellectual property, it also offers many features that help you take full control of your Amazon brand ownership. Keep reading to find out how.

amazon full brand ownership

How Brand Registry offers you full Amazon Brand Ownership control

Perhaps, the biggest advantage of registering your Amazon brand with Brand Registry is that it gives you greater control over your brand ownership, where you can make adjustments to many parts of your product’s pages.

More and more sellers are registering with Amazon Brand Registry as it does a lot more than merely protect your brand. It gives you full control over your brand’s development – something which is downright crucial for the ultimate e-commerce success, isn’t it?

After all, if you already know how to run an Amazon store, then the next best thing you can do for your brand is to set yourself apart in a fiercely a competitive marketplace – Brand Registry is, therefore, the ultimate tool for brand optimisation on Amazon, effectively placing you in the driver’s seat when it comes to exercising full control over your Amazon brand.

Build your brand just the way you want

As a registered seller, you’ll gain access to a unique storefront where you can customise how your Amazon storefront looks, and effectively, engage customers a lot better than non-registered sellers.

The intuitive store builder offers multiple templates, giving you a variety of options to create the perfect Amazon storefront. You even have the options to come up with your own designs. Sponsored Brand Ads help you boost traffic and build better brand awareness – both these features combined will allow you to build your brand exactly how you’ve envisioned it.

Amazon A+ content

Amazon A+ Content allows you to optimise product listings, thus, making you stand out from your competitors and indirectly giving you better Amazon brand ownership.

Add high-quality images not available to non-registered sellers, customise paragraph headers, add bulleted feature lists, and more.

The quality of your copy can have a drastic effect on how your brand is perceived. Take advantage of this feature to improve your overall brand health.

In-depth analysis

When it comes to brand optimisation and development, it pays to fully understand what your customers want. Learn as much about your target audience to generate the most sales as you want to know exactly how to address their needs. Amazon brands that learn how to do this successfully are also the ones who have much better control over their brand.

In-depth analytics with Brand Registry provide information on everything from your customers’ habits to their buying patterns. When you know what they want and generally like, you can fine-tune your product to better match those needs – these analytics greatly help in building better brand health and improving your overall Amazon brand ownership.

You also have the option of analysing search terms your prospects may be using in order to narrow down the demographics you want to target at the end of the day. These data-driven decisions will help you scale your business the way you want – with Brand Registry, you can eliminate guesswork from the equation altogether when it comes to figuring out who your idea audience is.

One way or another, this will ultimately give you much better control over your Amazon brand ownership.

Protect your Amazon brand from dodgy sellers

Product listings have become very easily to falsify on Amazon, unfortunately. However, Brand Registry keeps your listings safe from suspicious third-party sellers. When you register, Amazon provides full control over your product promotion and how you want listings to be displayed.

It also ensures that all your advertising data is fully secure at all times. Registered brands’ ads are automatically acknowledged by Amazon and get a higher priority over those that are advertising their products without Brand Registry.

In addition, the platform will also detect suspicious stores that are taking advantage of your brand name to dubiously generate traffic, blocking their activities altogether – giving you full control over your Amazon brand. 

To quickly sum it up, owning your product listings, having your own brand store and the ability to protect your brand from fraudulent sellers – all of this and much more helps in gaining better Amazon brand control via Brand Registry.

Gain complete Amazon brand ownership now – Enrol in Brand Registry

Now that we’ve discussed some of the ways in which Brand Registry can give you better control over your Amazon brand ownership, let’s quickly talk about how you can enrol:

Check eligibility

Make sure you have some kind of trademark registration or serial number for your brand. That’s one of the first things you need to do. If you don’t have one, an experienced Amazon brand agency can help you get it.

Next, make sure all your products have branded logos and packaging because the same rule which applies to a registered trademark number applies here too: if you don’t have it, you won’t be able to enrol into Brand Registry.

Create an Amazon Brand Registry account

Once you have met the basic requirements, you can use the same credentials from your Seller account to sign into Brand Registry.

Enrol your Amazon brand

After creating your account, enrol your brand. Here’s what you’ll need:

Brand Identification page – Upload all your product images, packaging, logos, and your social media as well as website links.

Intellectual Property page – Select your Amazon brand’s trademark type, name, registration number and registration office address.

Accounts Characteristics page – Include crucial information about your brand, including seller account information, manufacturing details, vendor account details, etc.

Click submit and in the next few days, you’ll be a part of Amazon’s Brand Registry programme, giving you unparalleled control over your brand ownership!

Gaining better control of your Amazon brand ownership is easy once you know how. There are multiple ways to exercise better control and that’s something an Amazon marketing expert can help you with. However, with that said, nearly all sellers are leveraging Brand Registry as it happens to be one of the most common ways of gaining full control over your Amazon storefront and overall brand health.

All in all, it comes down to creating the best brand experience for your audience. The better you get at this, the more control you’ll essentially have over your brand. Knowing how to fully utilise the tools Brand Registry offers is just one way of bringing you closer to maximising your Amazon brand’s potential and standing out from your competitors. Every step you take gives you more brand control.

If you want to learn more about how to have the ultimate control over your Amazon brand ownership, then it’s worth speaking to an Amazon brand specialist with years of experience.

What if someone else has control of my brand on Amazon?

We are experts in making sure you have the correct intellectual property and ownerrship. If someone else has access to your brand registry or you have accidently given them rights in brand registry, we can help you get ownership and the correct affiliation to any brands you own. We have also succesfully petitioned Amazon when they have relented by using evidence from GS1 barcodes and other detail product listings.

What if i have the UK/US license for a product range?

We can help you become a “secondary” brand administrator in brand registry using the support of your licensee and helping them with full brand protection on Amazon.

In conclusion

Amazon’s Brand Registry programme is one way of building your brand and protecting it against would-be fraudsters, and ultimately, having better control over your Amazon brand ownership.

You have an entire set of tools at your disposal to make better, more data-driven decisions and improve your audience’s online experience. All these steps collectively work to give you better brand control – the more control you have, the more competitive you can be on Amazon – a marketplace that is increasingly becoming more competitive each day.

Furthermore, accurate brand representation is a must in order to exercise better control over your Amazon brand. It helps you stand out from your competitors, and anything that makes you more competitive – be it through Brand Registry or otherwise – will ultimately help you have more control of everything from your Amazon storefront to your listings to your overall brand health.

This article has, hopefully, highlighted important aspects of Brand Registry which can help to exercise better Amazon brand control. Knowing how to fully exploit the tools at your disposal is one of the keys to having full Amazon brand ownership. When you work with an experienced Amazon marketing agency, more than half of your work is done.

Learn brand optimisation tips first-hand from the experts, including how to run an Amazon store more effectively – Chris and his friendly amazon agency team are always available to help you dominate the world’s largest online marketplace.

Chris is the managing director of Ecommerce Intelligence, a full service Amazon agency. He has over 13 years experience selling on Amazon and other marketplaces. Follow Chris on LinkedIn for daily tips and advice.

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