Deliveries of goods sold or fulfilled by Amazon to EU regions require sellers to pay VAT or an Import Fees Deposit at checkout. Unless you are a business customer, the charges due will not increase after checkout.
In some cases, VAT may be charged after checkout, which is dependent on where the goods are shipped from. You can read more about that on the VAT Registration Agreement and VAT Invoices support pages.
According to current UK import rules, orders that have a value of under £135, VAT is not applicable and instead, sellers are required to pay Import Fees Deposit. This covers VAT and import duties, and Amazon will then ship via DDP (Delivered Duty Paid), which in shipping terms, is also sometimes called “free domicile”.
So, if your total orders exceed, let’s say, £198.18, then you do not pay VAT and your Import Fees Deposit will be £34.34.
Furthermore, is isn’t legally permissible to offer goods to a UK marketplace as an EU or overseas seller where the VAT is not already included (up to £135). Any sale made by an Amazon EU seller on the UK marketplace must always include the applicable VAT.
We imagine that Amazon fulfils orders to the UK from EU on a day-to-day basis. There are probably bulk shipping orders they must process each day from the EU to the UK distribution hub, and most likely import them all in one batch, rather than go about it on a per-consignment basis.
To bring yourself more up to speed on how to calculate VAT or under what circumstances import tax from Amazon EU applies to you, Chris and team are ready to assist you in any manner possible, having extensive knowledge on both marketplaces like the back of their hand.