Chris Turton

Author: Chris Turton

How to manage Negative Product Reviews

How to manage Negative Product Reviews on Amazon First up: Why you don’t need 100’s of reviews on a product Great reviews are critical to any Amazon seller as it helps built trust around their brand and steadily improves sales over time. However, if they ever get hit by a

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Amazon Listing Issues and How to fix them

Common Problems faced by Amazon Sellers today When people want to order anything online, the first thing they do is key-in a search on Google. And, it is more than likely that the first few results will pop up linking the product to the Amazon marketplace. For a better experience,

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Can I sell Luxury Branded Products successfully on Amazon?

Let’s cut right to the chase: you can sell branded products on Amazon, that is, with a few caveats. The truth is – unless you are a major brand such as Nike or Louis Vuitton. Customers do not care about your “brand” on Amazon, the “halo” effect that is generated

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Our Amazon Ad process (Client confidential)

We handle advertising as a verified ad partner and our team hold certifications in Amazon seller university for advertising. We currently handle over 40+ accounts with a monthly spend exceeding £70,000. Our current TACOS results on average are 5.9% and our ACOS results are 21.5% or ROAS of approx. 4.8.

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Does Amazon ads impact on Amazon Organic SEO/Ranking?

One of the biggest changes to Amazons algorithm over the past 18 months is the huge organic impact given by running Amazon sponsored products. We spotted this trend nearly a year ago with a client who decided to just stop running ads as they found it an unnecessary expense. However,

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Does Amazon Best Selling Rank Impact Ranking and SEO?

The Amazon sales rank, also referred to as Amazon Best Seller Rank or simply Amazon BSR, displays the top 100 best-selling products within a given product category and subcategory. What is Sales Rank in Amazon and why is it important? Amazon BSR provides useful information which you can use to

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How to create an Amazon Storefront

Energy prices are constantly soaring amidst an economy backdrop that isn’t showing any particularly encouraging signs of improving. This has forced most small-to-medium businesses to launch online stores although some sellers have been hesitant as they are not sure how to create an Amazon storefront or how to set up

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How to sell on Amazon FBA in 2023

Many entrepreneurs and individual business owners have wondered this out aloud: “Is it worth selling on Amazon?” The answer is a giant yes! Selling on Amazon is a great way to give your brand extra exposure and enjoy an additional revenue stream. If you’ve never heard of FBA, it is

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How to Increase Sales on Amazon in 2023

Not getting sales on Amazon or not getting them anywhere near what you projected? No worries at all! With the right Amazon sales strategy, there’s a lot you can do to improve sales and get more people to buy from you. For now, we’ve narrowed it down to 5 ways

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Amazon FBA Small and Light fees in 2023

Fulfilment by Amazon (FBA) has proven to be an excellent fulfilment method, so it’s no surprise that most Amazon sellers are using it to better grow their business. However, if you’re selling a low-priced product, then it may not make sense to use FBA because of Amazon’s fulfilment costs, although

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