Amazon Brand Registry gives sellers greater control over their listings and stronger protection against counterfeits. Updated for 2025, this guide explains how the latest Brand Registry tools, enrolment steps and new features like Project Zero and Brand Catalog Lock help safeguard your brand and improve visibility across Amazon.
As a brand, you’d want everything at your disposal to stay as competitive as you can on the world’s largest online marketplace. Not just that, but you’d also want access to the latest tools to help you get fantastic reviews and protect your brand from imitations and unauthorised sellers. Enter
Almost anyone with a product to sell is on Amazon, it appears. Naturally, this has led to a tonne of competition, especially among brand sellers with similar products. As a result, sellers must present their products in the best light possible, and in a way that helps to highlight why
Energy prices are constantly soaring amidst an economy backdrop that isn’t showing any particularly encouraging signs of improving. This has forced most small-to-medium businesses to launch online stores although some sellers have been hesitant as they are not sure how to create an Amazon storefront or how to set up
Amazon growth is no longer just about listing optimization, Regularly, clients and potential prospects ask us “how much is it for 10 or 20 listings” and the real answer is: Amazon success just is not down to your product listings, even if you are the brand owner. As a highly
Amazon brand registry was originally launched in 2017 to help protect brands’ trademarks and intellectual property. On a near-daily basis, Amazon brands face challenges like fake reviews and counterfeit products, so the idea behind brand registry was to add some very sophisticated features to protect Amazon storefronts’ presence on the
Being successful on Amazon is not just limited to selling successfully – it inevitably comes down to selling in a way that grows your brand. If you want to be more than simply a ‘competitive’ seller on Amazon, then you need to think beyond just selling with tailored Amazon brand
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