It’s probably fair to say that this is every seller’s worst nightmare: you log into your Amazon account and, to your horror, discover that your product has either been removed or your account has been suspended (or both!). On Amazon, there’s something called AHR or Account Health Rating which is
Ever wondered what a good ROI is on Amazon or what kind of profit margins your fellow Amazon sellers have? To properly define ROI on Amazon, we need to bring a few factors into the picture, such as the cost to ship products to Amazon’s FBA fulfilment centres or other
The Amazon marketplace has become so competitive over the years that the best way to increase product views and boost brand recognition is through PPC (pay-per-click) ads. Amazon’s PPC allows sellers to advertise and promote their products in a way that isn’t possible through conventional means and this is where
I recently had a great podcast with Paul at Merchantspring to discuss what key aspects are imperative to being able to run both an Amazon vendor (1P) and Amazon seller (3p) account together. So why are we talking about being able to run both an Amazon vendor and
How to manage Negative Product Reviews on Amazon First up: Why you don’t need 100’s of reviews on a product Great reviews are critical to any Amazon seller as it helps built trust around their brand and steadily improves sales over time. However, if they ever get hit by a
Common Problems faced by Amazon Sellers today When people want to order anything online, the first thing they do is key-in a search on Google. And, it is more than likely that the first few results will pop up linking the product to the Amazon marketplace. For a better experience,
Let’s cut right to the chase: you can sell branded products on Amazon, that is, with a few caveats. The truth is – unless you are a major brand such as Nike or Louis Vuitton. Customers do not care about your “brand” on Amazon, the “halo” effect that is generated
One of the biggest changes to Amazons algorithm over the past 18 months is the huge organic impact given by running Amazon sponsored products. We spotted this trend nearly a year ago with a client who decided to just stop running ads as they found it an unnecessary expense. However,
The Amazon sales rank, also referred to as Amazon Best Seller Rank or simply Amazon BSR, displays the top 100 best-selling products within a given product category and subcategory. What is Sales Rank in Amazon and why is it important? Amazon BSR provides useful information which you can use to
Energy prices are constantly soaring amidst an economy backdrop that isn’t showing any particularly encouraging signs of improving. This has forced most small-to-medium businesses to launch online stores although some sellers have been hesitant as they are not sure how to create an Amazon storefront or how to set up
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