Brand management on Amazon – What is it? If you want to be successful on Amazon and build better brand loyalty, then you must think beyond the “selling successfully” mindset. Because the main goal from day one should be to sell in a way that improves brand performance and helps
Only a few years ago, the hard-working and dedicated boffins at Amazon realised that brands must get better representation, no two ways about it. Plus, if you think about it, brands have always been core to the eCommerce giant’s business model. And this is not just because they want to
Have you ever been in a position where another business is selling your branded products on Amazon despite the fact that you do not sell to them as a manufacturer? Even more frustrating – are they undercutting your product price heavily to leverage their Buy Box chances? This is a
Amazon Brand Registry gives sellers greater control over their listings and stronger protection against counterfeits. Updated for 2025, this guide explains how the latest Brand Registry tools, enrolment steps and new features like Project Zero and Brand Catalog Lock help safeguard your brand and improve visibility across Amazon.
Have you ever been in a position where another business is selling your branded products on Amazon despite the fact that you do not sell to them as a manufacturer? Even more frustrating – are they undercutting your product price heavily to leverage their Buy Box chances? This is a
If you’re constantly coming up against resellers undercutting your prices or hijacking your Amazon listings, we understand your frustration. As many brands find themselves losing control of their buy box, their pricing, and ultimately their customer experience starts to have a negative impact. It doesn’t have to be that way.
As a brand, you’d want everything at your disposal to stay as competitive as you can on the world’s largest online marketplace. Not just that, but you’d also want access to the latest tools to help you get fantastic reviews and protect your brand from imitations and unauthorised sellers. Enter
Overview: What is Brand Tailored Promotions? Brand Tailored Promotions are now available outside of the US in many new territories, including the UK and EU, to all brands. So, what does this mean for sellers? Visit Brands, build your own brands on Seller Central, scroll down and you’ll find Brand
Let’s cut right to the chase: you can sell branded products on Amazon, that is, with a few caveats. The truth is – unless you are a major brand such as Nike or Louis Vuitton. Customers do not care about your “brand” on Amazon, the “halo” effect that is generated
Energy prices are constantly soaring amidst an economy backdrop that isn’t showing any particularly encouraging signs of improving. This has forced most small-to-medium businesses to launch online stores although some sellers have been hesitant as they are not sure how to create an Amazon storefront or how to set up
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