In this video we break down the ten core factors that directly impact your sales on Amazon. Five of them improve your click through rate, which means getting people to actually click your listing. The other five improve your conversion rate, which means turning those clicks into real purchases. If your product is not getting clicks, you are invisible. If it is getting clicks but not converting, you are losing money. Mastering these fundamentals can transform your sales performance.
The Five Factors That Improve Click Through Rate
The first is your main image. This is your billboard. If it looks dull, pixilated, or low quality, shoppers scroll straight past. A clean, high resolution image on a white background that stands out visually makes a huge difference.
Next is title optimisation. It needs to contain the right keywords, but it must also be readable. Titles that look like a block of spam text get ignored. Lead with your main keywords and differentiators, but keep it clear and scannable.
Third is review count and star rating. This is one of the strongest trust signals in search results. A low review count or poor rating will hurt your click through rate immediately. You need both quality and some level of volume to compete.
Fourth is price and perceived value. It is not about being the cheapest. It is about sitting correctly in the market. If your price looks out of place, customers will scroll on. Bundles or multi packs can help you stand out while protecting margin.
The fifth area is credibility signals such as Prime eligibility, Amazon’s Choice badges, and clean supporting thumbnails. Shoppers scan quickly. These visual cues increase trust before someone even reads your listing.
The Five Factors That Improve Conversion Rate
Once someone clicks, your gallery needs to tell a story. Hero images and lifestyle photography are critical. Show the product in use. Show context. Help customers imagine owning it. Without this, your product feels generic.
Bullet points should focus on benefits, not just features. Customers care about outcomes. Explain how the product solves a problem rather than listing technical specifications.
A+ content and brand story also play a major role. If you are brand registered, use A plus to showcase visuals, comparison charts, and authority. It helps differentiate your product and can lift conversion rates.
Reviews and Q and A content matter on page as well. Shoppers read them closely. Make sure questions are answered and that review content highlights key benefits. Social proof builds confidence.
Finally, delivery speed and return confidence drive buying decisions. FBA and Prime eligibility increase trust. Clear delivery expectations and easy returns remove hesitation and push customers towards the buy button.
Bringing It All Together
Click through rate and conversion rate work together. You cannot rely on one without the other. If your listing is underperforming, it is usually because one or more of these ten areas is weak. The simple action step is to audit your listing and score yourself across each of these factors. Identify the gaps and fix them.
Also make sure you are measuring performance properly using business reports and brand analytics inside Seller Central. It is not enough to optimise. You need to track whether your click through rate and conversion rate are improving.
If this was useful, watch the full video above and let me know which of these areas you are going to fix first.
