What does an Amazon Seller Central Account Manager do?
An Amazon Seller Central Account Manager ensures that you have everything you need right before a much awaited product launch. This individual ensures that your campaigns are performing smoothly in order for your product to get the most pre-launch exposure possible, while also overseeing inventory to ensure that you don’t run out of stock once orders start coming in.
Why work with an Amazon Seller Central Account Manager?
Having a dedicated account manager is a very smart move, particularly if you’re just starting out and not entirely familiar with how things work in the Amazon marketplace.
Here are more reasons to work with an Amazon Seller Central account manager:
Based on what they have learned about your business, your account manager will come up with an effective eCommerce strategy to help you identify any gaps and opportunities, in order to grow your brand, product and overall business on Amazon.
If you have an existing business plan in mind, great – your account manager can definitely help you improve it, as they will ensure that you only take actions which help you get closer to your end goal(s).
An account manager can also help you find a team of experts to deal with specific problems. For instance, they can help you work with specialists whose talents lie in specific aspects of Amazon selling – such as PPC advertising, account management, listings optimisation, reputation management, inventory issues, content marketing, and more. So, apart from assisting you with day-to-day account processes, your account manager can also serve as a bridge between you and a team of Amazon marketing specialists.
Get timely account updates and recommendations – Regularly monitoring your Amazon account and updates (Amazon sends a lot of them from time to time!) can get pretty cumbersome pretty fast. However, with a dedicated account manager, you can easily track your daily, weekly, monthly and/or yearly goals. They will regularly check each and every update that Amazon launches within the marketplace, so that you can fine-tune your selling strategy accordingly.
In addition, you Amazon account manager can advise on critical areas of your business plan – for instance: account health, selection, inventory, fulfilment, conversion growth, global expansion, shipping management, advertising and marketing, and so on.
With Amazon Seller Account management services at your disposal, you can enhance brand content as well. This could be anything from improving your listings’ conversion rate by highlighting key product benefits, to compelling keyword-rich content copies which further highlight why your product stands out. All of this is presented in a very strategic layout with enticing images that are in perfect sync with the targeted product descriptions.
Improved search engine optimisation – Boosting organic rankings is one of the biggest issues sellers face on Amazon. But with an account manager in your ranks, you’ll never have to worry about your keywords not ranking high to improve brand visibility on Amazon. Your account manager will know the best-ranking and most profitable keywords, along with the appropriate high-volume and long-tail ones to help you overcome the competition. In fact, many a times, your competitors may not even be aware of those keywords!
Winning product launch strategy – As we mentioned at the start of the article, one of the greatest benefits of having an Amazon Seller Central Account Manager is to have a well thought-out launch strategy to help you get the most positive response from customers.
Need more reasons to see how an account manager can help you dominate listings? Get in touch with Chris to learn more and get started today. You’re only a call away from becoming a top Amazon seller!