One of the biggest frustrations brands have when working with an Amazon agency is not really understanding what they’re looking at once the monthly report finally lands. You’ll often see pages full of graphs, screenshots and spreadsheets, but very little explanation around what’s actually happened during the month and more
There is still a common assumption among growing brands that the right answer to Amazon is to hire someone capable, give them the channel to own, and trust that the rest will follow. It is an understandable instinct. Headcount feels controllable, accountability is clear, and the cost looks contained on
If you currently spend money on Amazon PPC management, there’s probably been a point where you’re left wondering what’s really being done each month. And you wouldn’t be alone. Maybe reports are being sent each month, but numbers just aren’t changing? And that can leave a grey cloud hanging over
Every week we get asked the same question by Amazon sellers: can AI replace what an agency does? Can a few clever prompts to Claude or ChatGPT take the place of years of operating experience and proper enterprise tools? The honest answer is no, but it is also not a
Have your Amazon sales become inconsistent? Or, has your PPC advertising suddenly become a lot harder to manage? Maybe growth has just generally slowed to a snail’s pace. You’re not alone. And on top of this, there’s probably no clear reason as to why. At some stage, many brands know
Many Amazon brands experience a similar pattern in their early months on the platform. A product launches well, sales begin to build, advertising seems to work, and all the numbers start moving in the right direction. Then something changes. Sales stop climbing as quickly as they did before. Advertising costs
If you have been selling on Amazon at any real scale, you will know the point where internal optimisation starts to feel repetitive. Revenue might still be growing, but it is harder than it should be. Ad spend creeps upward while margin becomes less predictable. Reporting becomes more detailed, yet
Most brands put serious time and money into Amazon and still don’t get the results they expected. Stock tied up, ads switched on, pages built out, yet sales just don’t land. It feels like something must be broken. The truth is nothing’s broken; it’s just not set up the way
Most brands start off running Amazon themselves. It makes sense at the beginning, your team knows the products, and you think you can handle the extra workload. For a while, you probably can. But then reality creeps in. Ads get more expensive, updates pile up, and the platform shifts faster
Over the years, I’ve worked with more than 250 Amazon sellers and vendors which has enabled me to identify very clear and very common traits that separate the businesses that thrive, from those that struggle. Pay attention, because in this video I break down the key factors that determine whether
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