Over the years, I’ve worked with more than 250 Amazon sellers and vendors which has enabled me to identify very clear and very common traits that separate the businesses that thrive, from those that struggle. Pay attention, because in this video I break down the key factors that determine whether
As the new EU General Product Safety Regulations roll out, Amazon has recently released news about its own commitment to product safety and measures it will take to ensure sellers are compliant. What’s apparent straight off the bat is Amazon’s dedication to customer trust and compliance, with the changes putting
Are you ready to tap into the full potential of Amazon FBA and make 2025 your most successful year yet? Amazon FBA (Fulfilment by Amazon) is an awesome tool and has transformed how sellers reach their customers. This, coupled with some other cool features has naturally provided vast opportunities for
Wondering how to boost your Amazon sales in 2024? With more and more sellers entering the platform, competition is certainly heating up. Standing out from your competitors is about more than just the products you sell. It’s about creating a memorable brand and if you want to increase your sales
What if you could read your customers’ minds? Imagine knowing exactly what keeps them coming back. You’re not alone. Amazon is a highly competitive online marketplace and getting customers to maintain loyalty to your brand can feel like an uphill battle at times. But what if I told you there’s
Right, so – before we jump into the nitty gritty of how to move your brand from 1P to 3P, we really should take some time out to understand why it makes sense to make the transition. Why moving your brand from Amazon Vendor to Amazon Seller makes sense This
Ever wondered why some Amazon stores seem to thrive more than others? It may sound simple, but they’re probably just paying more attention to their customer engagement. On Amazon, where every click is a potential sale, engaging your customers effectively means you’re not just selling products; you’re building relationships. Brands
A good rule of thumb is to allot a total PPC advertising budget of 30-35% of your revenue, but that’s in the beginning only. Once you have a better idea of your budget, you can set aside a fixed percentage for every ad campaign you decide to run. However, the
Advertising on Amazon can be a tough cookie to crack. Between your Amazon sponsored products and PPC strategy, for example, there are many elements to consider, all of which can have a major impact on the performance of your Amazon ads. Since the subject is such an expansive one, for
The Amazon marketplace has become so competitive over the years that the best way to increase product views and boost brand recognition is through PPC (pay-per-click) ads. Amazon’s PPC allows sellers to advertise and promote their products in a way that isn’t possible through conventional means and this is where
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