Before increasing spend, agencies should be reviewing every part of their product detail page properly. That includes titles, bullet points, main images, secondary images, A+ Content, product descriptions, review volume, star rating, pricing, variations and even whether the delivery promise is competitive enough. They should also be looking closely at
One of the biggest frustrations brands have when working with an Amazon agency is not really understanding what they’re looking at once the monthly report finally lands. You’ll often see pages full of graphs, screenshots and spreadsheets, but very little explanation around what’s actually happened during the month and more
It’s pretty safe to assume that most brands on Amazon don’t have unlimited budgets. So, with that in mind, there will likely come a point at some stage whereby you need to prioritise the direction of your Amazon marketing and what you should be focusing on first. The main marketing
If you currently spend money on Amazon PPC management, there’s probably been a point where you’re left wondering what’s really being done each month. And you wouldn’t be alone. Maybe reports are being sent each month, but numbers just aren’t changing? And that can leave a grey cloud hanging over
Every week we get asked the same question by Amazon sellers: can AI replace what an agency does? Can a few clever prompts to Claude or ChatGPT take the place of years of operating experience and proper enterprise tools? The honest answer is no, but it is also not a
If you have been selling on Amazon at any real scale, you will know the point where internal optimisation starts to feel repetitive. Revenue might still be growing, but it is harder than it should be. Ad spend creeps upward while margin becomes less predictable. Reporting becomes more detailed, yet
In this video we break down the real reasons most Amazon brands are not growing in 2025. It is rarely because the algorithm is against you. More often it comes down to weak fundamentals. Poor listings, thin margins, messy advertising, bad operations, or not treating Amazon like a proper brand
Updated for 2025 Advertising on Amazon can still be a tough cookie to crack. Between your Amazon Sponsored Products, Sponsored Brands, Sponsored Display and whatever new feature Amazon has introduced this year, there are a lot of moving parts to keep track of. And they all have an impact on
Many Amazon sellers think pausing PPC saves money, but the truth is far more damaging. When you stop running ads, you are not just cutting paid visibility, you are cutting the data and momentum that drive organic rankings. This article explains how Amazon PPC fuels organic SEO, why sales drop when campaigns stop, and how to balance ad spend with long term growth.
If you’re trying to sell on Amazon in 2025 and you’re not thinking seriously about marketing, you’re already behind. The platform’s saturated, every category feels like a battleground, and the days of throwing up a listing and hoping for the best are long gone. We see sellers every week who’ve
Leave your email address to be kept up to date with the latest products, services and educational news from the Ecommerce Intelligence team
