The right Amazon marketing strategy has become very important for any business selling online. However, a question many companies, both big and small, find themselves asking is: How much should I pay to hire an Amazon agency?
Amazon agency fees depend on the services included, the size of your catalogue and the marketplaces you sell in. When comparing quotes, distinguish the agency’s management fee from your Amazon advertising budget. Your overall costs may also include Amazon selling and fulfilment fees, photography, content creation and software. Ask for a written breakdown showing what is included, what is charged separately and how costs may change as your account grows.
Time for a reality check: What’s the actual cost of working with an Amazon specialist?
Start by defining the support your business needs. PPC management for a small product range involves different work from managing listings, catalogue issues, advertising and reporting across several marketplaces. Ask each agency to specify its deliverables, responsibilities and reporting arrangements, with management fees and advertising spend shown separately. This gives you a clear basis for comparing quotes.
An agency quote should specify the work included. Depending on your requirements, this may cover:
Listing optimisation and copywriting – Researching relevant search terms and improving product titles, bullet points and descriptions. Check how many products are included and whether the quote covers initial updates or ongoing optimisation.
Advertising – Setting up and managing campaigns, reviewing targeting, adjusting bids and budgets, and reporting on performance. Ask what the Amazon PPC management fee covers, with advertising spend shown separately.
Product photography and creative content – Producing product images, videos or A+ content. Confirm the number of assets, revision rounds and any additional production charges.
Review monitoring – Analysing customer feedback to identify recurring product, listing or service issues and recommend improvements.
Account and marketplace support – Resolving catalogue problems, handling support cases or preparing for expansion into additional marketplaces. Specify which accounts, countries and tasks are included.
Agree the scope before work begins, including how additional tasks will be quoted and approved.
How much does Ecommerce Intelligence charge?
At Ecommerce Intelligence, a typical monthly fee is £1,700 + VAT for 20 hours of prioritised work. The services included and the final fee depend on your requirements and the agreed scope.
This covers the agency’s work. Budget separately for Amazon advertising spend and Amazon selling and fulfilment fees, and check whether photography, creative production or software costs are included in your proposal.
Before agreeing to a service package, confirm:
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Which tasks are included and how the available hours will be allocated.
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Whether there are any initial setup or project fees.
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How additional work is priced and approved.
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What reporting you will receive.
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The contract length and notice period.
A larger catalogue, additional marketplaces or complex account issues may require more time. Agree the priorities and costs upfront so you can plan your budget around the work your account needs.
What affects your Amazon agency quote?
Scope of work – A defined consultancy project involves different responsibilities from ongoing account management. Confirm whether the proposal includes strategy, implementation, advertising, listing updates and reporting.
Catalogue and marketplace complexity – The workload depends on product variations, catalogue issues, languages and the number of marketplaces involved. Product count alone does not explain how much support an account needs.
Initial setup and corrective work – Existing listing errors, campaign restructuring or account problems may require additional work at the start. Ask whether this is included in the monthly allocation or quoted as a separate project.
Advertising requirements – Confirm which campaigns and marketplaces the agency will manage. Ask how its management fee is calculated and whether that fee changes when advertising spend or campaign coverage increases.
Creative assets and software – Photography, video, A+ content, translation and specialist tools may carry additional charges. Check whether these are included, optional or supplied by another provider.
When comparing proposals, also ask who will manage your account, what relevant experience they have and how they will report on the work completed and its results. Look for case studies that explain the starting situation, the work undertaken and the period measured.
Final thoughts
Choose an Amazon agency based on the work your account needs, with clear deliverables, transparent fees and reporting you can use to assess progress. Compare the management fee, advertising budget and any additional charges separately. If you’re unsure whether you need specialist advice or ongoing account management, our Amazon agency vs consultant guide explains the options and when each may suit your business.
