Compare consultancy and agency support, assess your internal capacity and decide who should manage day-to-day Amazon activity.
Before increasing spend, agencies should be reviewing every part of their product detail page properly. That includes titles, bullet points, main images, secondary images, A+ Content, product descriptions, review volume, star rating, pricing, variations and even whether the delivery promise is competitive enough. They should also be looking closely at
One of the biggest frustrations brands have when working with an Amazon agency is not really understanding what they’re looking at once the monthly report finally lands. You’ll often see pages full of graphs, screenshots and spreadsheets, but very little explanation around what’s actually happened during the month and more
There is still a common assumption among growing brands that the right answer to Amazon is to hire someone capable, give them the channel to own, and trust that the rest will follow. It is an understandable instinct. Headcount feels controllable, accountability is clear, and the cost looks contained on
If you currently spend money on Amazon PPC management, there’s probably been a point where you’re left wondering what’s really being done each month. And you wouldn’t be alone. Maybe reports are being sent each month, but numbers just aren’t changing? And that can leave a grey cloud hanging over
Have your Amazon sales become inconsistent? Or, has your PPC advertising suddenly become a lot harder to manage? Maybe growth has just generally slowed to a snail’s pace. You’re not alone. And on top of this, there’s probably no clear reason as to why. At some stage, many brands know
If you have been selling on Amazon at any real scale, you will know the point where internal optimisation starts to feel repetitive. Revenue might still be growing, but it is harder than it should be. Ad spend creeps upward while margin becomes less predictable. Reporting becomes more detailed, yet
Most brands start off running Amazon themselves. It makes sense at the beginning, your team knows the products, and you think you can handle the extra workload. For a while, you probably can. But then reality creeps in. Ads get more expensive, updates pile up, and the platform shifts faster
Growing your brand on Amazon sounds like it should be straightforward, but most sellers learn the hard way that it’s anything but. Between algorithm updates, advertising costs, and competitor tactics that change weekly, it’s no surprise people feel stuck or out of their depth. You might be running great products
Over the years, I’ve worked with more than 250 Amazon sellers and vendors which has enabled me to identify very clear and very common traits that separate the businesses that thrive, from those that struggle. Pay attention, because in this video I break down the key factors that determine whether
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