Chris Turton

Author: Chris Turton

What Sellers Need to Know About the Evolution of Amazon’s Algorithm

Ranking well on Amazon is getting harder, right? If that thought has ever crossed your mind, you’re not alone, and it could well be the trickery of Amazon’s algorithm at play. First off, we don’t claim to have any special insider information into the inner workings of Amazon’s algorithms. All

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6 Proven Tips to Maximise Amazon Sales in 2024

Wondering how to boost your Amazon sales in 2024?  With more and more sellers entering the platform, competition is certainly heating up. Standing out from your competitors is about more than just the products you sell. It’s about creating a memorable brand and if you want to increase your sales

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How to Use Amazon Analytics Tools to Boost Customer Loyalty

What if you could read your customers’ minds? Imagine knowing exactly what keeps them coming back. You’re not alone. Amazon is a highly competitive online marketplace and getting customers to maintain loyalty to your brand can feel like an uphill battle at times. But what if I told you there’s

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How to Navigate Amazon’s EU Fulfilment Network

Ever wondered how your Amazon business could unlock the potential of the European market without the headaches of cross-border logistics? Well, you can, and it’s not as hard as you think. Introducing Amazons European Fulfilment Network. Amazon’s European Fulfilment Network (EFN) is a solution which is designed to simplify cross-border

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Tips on Adapting Your Amazon Ad Strategy for Seasonal Trends

How well does your Amazon ad strategy adjust to seasonal trends?  It may be something you’ve overlooked in the past, but paying close attention to consumer behaviour at certain times of the year can really give your Amazon store a boost. As consumers’ priorities change, so too must your ad

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4 Effective Strategies for Amazon Inventory Management

One thing we see many Amazon sellers struggle with is inventory management. And it’s no surprise as to why. This part of your ecommerce business is all about the numbers and that’s not everyone’s cup of tea. So, what are the best strategies for Amazon inventory management? First off, managing

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5 Ways to Increase Customer Engagement on Amazon

Ever wondered why some Amazon stores seem to thrive more than others? It may sound simple, but they’re probably just paying more attention to their customer engagement.   On Amazon, where every click is a potential sale, engaging your customers effectively means you’re not just selling products; you’re building relationships. Brands

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What should my budget be for Amazon PPC?

A good rule of thumb is to allot a total PPC advertising budget of 30-35% of your revenue, but that’s in the beginning only. Once you have a better idea of your budget, you can set aside a fixed percentage for every ad campaign you decide to run. However, the

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What are the pros and cons of Amazon FBA?

Running a business on Amazon may seem like a great way to quit your day job and make a living – and it probably is – but it is far from easy. Many people rush in anxiously to start selling on the largest e-commerce platform in the world, all the

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