Chris Turton

Author: Chris Turton

Why Amazon Sales Suddenly Crash (And How to Fix It Fast)

What would you do if your Amazon sales suddenly dropped out of nowhere? One day you’re selling normally, the next it feels like somebody turned off the tap. It’s number one panic we see across seller communities, and while it might happen without warning, it certainly doesn’t happen by accident.

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Why Amazon Profit is so Hard to Predict

Have you ever looked at a product that’s been profitable for months, run the numbers again, and then wondered why the margin’s suddenly shrunk? We’ve seen this a lot recently, and more annoyingly, it happens even when there’s been no major ad changes or any significant drops in sales. Yet

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What Is Amazon Rufus and What Should Brands Do Differently?

The world is changing fast, and AI adoption is really gaining traction in the ecommerce environment. Amazon is no longer just a keyword box, and brands need to start paying attention to how AI-led shopping journeys are developing. For as long as we can remember, products have been discovered on

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What Should an Amazon PPC Agency Actually Be Doing Each Month?

If you currently spend money on Amazon PPC management, there’s probably been a point where you’re left wondering what’s really being done each month. And you wouldn’t be alone. Maybe reports are being sent each month, but numbers just aren’t changing? And that can leave a grey cloud hanging over

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Which Amazon Growth Levers Actually Work in 2026

As an Amazon agency, there’s one question we get asked more than any other and that’s how do I sell more? The internet gives you hundreds of answers. More ads. Better SEO. New tools. New hacks. New product launches. But the reality is that not all growth levers are equal.

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Why Most Amazon Brands Plateau After Early Growth, And What Fixes It

Many Amazon brands experience a similar pattern in their early months on the platform. A product launches well, sales begin to build, advertising seems to work, and all the numbers start moving in the right direction.  Then something changes. Sales stop climbing as quickly as they did before. Advertising costs

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