How to Scale to $100K/Month on Amazon (Without a Big Team)

In this video I talk through how sellers can easily hit $100k a month on Amazon without building a big team or taking on huge overheads. Most people assume you need warehouses, loads of staff and a massive budget, but that simply is not true. I have worked with brands that hit this level with just one or two people by focusing on systems, automation and a clear set of priorities. If you want the full walkthrough, watch the video below and follow the breakdown here.

Simplify your catalogue

The first thing I point out is how sellers spread themselves too thin. You do not need fifty products to scale. Most of the time you only need the top three to five that already drive most of your revenue. Focus on the products that actually make money, improve the listings properly and push variations rather than trying to enter new categories too quickly. Track contribution margin per SKU and cut anything that is not pulling its weight. Scaling is about doubling down on what already works, not adding layers of complexity.

Use FBA and automation to stay lean

FBA is one of the biggest shortcuts to scaling without the need for a big internal ops team. Instead of hiring people for fulfilment, storage or shipping, let Amazon do it for you. Yes, the fees seem high when you look at them per unit, but at scale FBA is almost always cheaper than doing it yourself. It saves time, stress and staffing costs. Then automate everything you can. Set up inventory alerts, restock reminders, pricing rules and reimbursement checks. Every repetitive task you automate gives you more time to focus on growth.

Outsource the right things

You do not need a big in-house team, but you also cannot do everything yourself. The key is outsourcing the tasks that slow you down. Use freelancers or agencies for design, copywriting or translations. Bring in virtual assistants for customer messages or keyword harvesting. Use specialists when you need them, for example PPC optimisation or photography. Keep your core team small but build a reliable network around you so you can scale without adding full-time overheads.

Run PPC lean but smart

You will not reach one hundred thousand dollars a month without ads, but that does not mean you need huge budgets. Lean sellers run Amazon PPC in a structured way. Break out auto, exact, phrase and broad. Separate branded and competitive targeting. Focus heavily on long tail keywords because they have better ROI. Harvest converting terms from your auto campaigns and move them into exact match. Set firm budget caps so you do not overspend. PPC should fuel organic growth, not trap you in constant ad spend to stay afloat.

Build repeatable systems

This is what makes scaling possible. Anything you do every week needs a system. Inventory checks, ad optimisation, review follow ups, stock updates. Write simple SOPs and use tools like Asana, Trello or Monday.com, even if it is just you and one VA. Set weekly non-negotiables so the work stays consistent regardless of who is doing it. Consistency is what stops chaos and allows revenue to grow without hiring a huge team.

Putting it all together

Scaling to the one hundred thousand dollar mark comes down to a few simple ideas. Simplify your catalogue. Leverage Amazon FBA and automate the boring tasks. Outsource the right things. Run PPC in a smart structured way. Build repeatable systems. Pick one of these today and make a start, whether that is auditing your products or writing your first SOP. Small moves that happen consistently will push your Amazon business forward. If you want help scaling your Amazon brand without building a big team, get in touch and we can look at what’s holding your growth back.