How To Scale On Amazon With My Four-Step Process
In this video I break down the four steps I use when I’m helping sellers scale on Amazon. These are the same steps I’ve used for years with startups, established brands and household names. One client went from barely moving the needle to nearly £10,000 a month in 90 days using this exact approach. If you want the full walkthrough, watch the video below and use this summary to follow along.
Don’t reinvent the wheel
Amazon is a data-driven marketplace. Your competitors already show you what works so you don’t need to guess. I always start with tools like Helium 10 to look at keywords, pricing, reviews and most importantly the category they are using. Getting category placement right matters more than people realise. I’ve seen listings perform badly for months simply because they were sitting in the wrong browse node. Fixing that alone can lift sales almost instantly. Before you spend anything on ads, check where your product sits and benchmark properly.
Make your images work harder
Your main image is your first impression and if it isn’t strong enough customers won’t even click. But you need a full set of images that do the selling for you. Lifestyle shots, infographics, clear size and dimension displays, compatibility, anything that helps someone understand the product without holding it. Better images increase click-through rate and reduce returns. If your images aren’t helping the shopper picture themselves owning the product, you are losing sales before they reach your bullets.
Write content for people and the algorithm
Titles, bullets and descriptions are not filler. They are what help you rank and what help you convert once someone lands on the page. You need keywords but you also need to make it readable. Bullets should answer questions before someone has to scroll back and forth to figure it out. Who is it for? What problem does it solve? Why choose this over the alternative? Clear and straightforward copy builds trust and that trust leads to more conversions. Stuffed keywords and clunky sentences do not.
Use a sensible pricing strategy
Pricing is the part sellers get wrong the most. They either go in too high and get no traction or too low and throw margin away. What I recommend is starting competitive to build up your reviews and sales velocity. Once you are seeing momentum, slowly raise your price around 5 percent every 30 days and keep an eye on your conversion rate. It is about growing profitably instead of guessing and hoping. And always check your margins first so you are not chasing revenue that doesn’t make money.
A quick example from the video
I mention a client who came in with a struggling ASIN. We repositioned the listing, rebuilt their images, reworked the copy and adjusted pricing. Within 90 days they were close to £10,000 a month, a 56 percent jump. Nothing fancy. Just the fundamentals done properly. Amazon rewards sellers who get these basics right.
If you want the full breakdown, watch the video and let me know in the comments what part of selling on Amazon you want help with next. I cover all of it in future videos.
