Ecommerce intelligence is exceptionally proud to announce our sponsorship of British Touring Car Championship(BTCC) driver #123 – Daniel Lloyd.

Despite a strong first half of the campaign—including three victories in the Independents’ category behind the wheel of his Restart Racing Hyundai i30 Fastback N—Daniel faced the unexpected loss of a key sponsor during the summer break. Now, with renewed determination and vital new backing, he returns to a circuit where he’s claimed three of his four career BTCC wins, including an unforgettable double in 2022.

Ecommerce Intelligence is joining a lineup of forward-thinking partners—alongside JLC Group, Bonkers Competitions, ST-RS Automotive, and Ontec Group—to support Daniel in his quest for the Independents’ Championship title and a top-ten finish overall.

“As an Amazon data-driven performance agency working at the cutting edge of ecommerce, we believe in backing ambition, precision, and resilience—all qualities Daniel embodies on and off the track,” said Chris Turton for Ecommerce Intelligence. “We’re thrilled to play a role in his journey and look forward to seeing him challenge for silverware.”

Daniel, currently fourth in the Independents’ standings and just 30 points from the top, expressed gratitude for the wave of support that’s helped secure his return to the grid.

“The response from companies like Ecommerce Intelligence has been overwhelming,” he said. “I’m excited to build these partnerships and hopefully reward their belief in me with strong results, starting this weekend at Croft—my most successful circuit in the BTCC.”