If you’re serious about improving your visibility on Amazon, you need to understand what really drives rankings, and there’s a little more to it than just stuffing your title with keywords or chasing best practice checklists. It’s about three core pillars: keywords, conversions, and clicks. These are the building blocks
Listing optimisation on Amazon isn’t a set and forget task. It’s an ongoing process. And if you’re just hitting ‘generate’ with an AI tool and walking away, you’re doing it wrong. Real optimisation means refining your content based on data, not guesswork, and unfortunately, it’s something you need to revisit
Everyone’s talking about keywords, reviews, and best practices, but that’s not what really drives long-term Amazon success. In this video, I break down the real reason listings rank and how we’ve helped over 230 accounts build sustainable growth using one core principle: sales velocity. It’s the secret sauce no one
After 13 years of selling on Amazon, I’ve made just about every FBA mistake there is. Some were small, others cost thousands. If you’re launching or scaling with Fulfilled by Amazon, avoid these common pitfalls and hopefully, they’ll save you money, stock, and sanity. Stock Control Will Make
Most sellers are still building listings for the algorithm instead of the customer. And that’s exactly why they’re struggling to rank. If you want to compete in 2025, the real focus needs to be on sales momentum and not keyword stuffing or hitting some flimsy checklist of best practices. Ranking
Most sellers track the wrong things. They fixate on best practices, listing hacks, and review counts, but those rarely move the needle. If you want to grow your brand properly on Amazon, you need to start focusing on the metrics that actually make a difference — and let go of
Most Amazon sellers don’t realise that the way their Amazon ads agency is incentivised can have a direct impact on their results. And more often than not, agencies won’t be upfront about it either. If your ad partner is chasing the wrong targets, like revenue or ad spend commissions, you
If you’re constantly coming up against resellers undercutting your prices or hijacking your Amazon listings, we understand your frustration. As many brands find themselves losing control of their buy box, their pricing, and ultimately their customer experience starts to have a negative impact. It doesn’t have to be that way.
We’re hearing reports of more and more vendors receiving emails from Amazon warning them that their Vendor Central account is about to be closed. It’s a growing trend, and one that’s affecting brands with lower turnovers or limited catalogue depth. If you’ve received that notice, or you’re worried it might
Many brands overspend on Amazon ads without really knowing what’s working and what isn’t. One client we worked with had been throwing money at campaigns with no structure and very little return. Once we’d stripped things back and put the right foundations in place, we successfully turned £25,000 of ad
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