In this video we break down the ten core factors that directly impact your sales on Amazon. Five of them improve your click through rate, which means getting people to actually click your listing. The other five improve your conversion rate, which means turning those clicks into real purchases. If
In this video I break down the ten biggest listing mistakes that are quietly killing your Amazon sales. Most sellers think the solution is more ad spend. It’s not. If your listing does not convert, your PPC budget is being wasted. Ads bring traffic, but your listing closes the sale.
In this video I walk through what actually happens when Amazon says approval is required and how to deal with it without panicking or second guessing. A lot of sellers hit this roadblock and either give up, or make things worse by submitting the wrong documents. This breakdown covers what
In this video I give my honest take on whether Amazon FBA is still worth it in 2026 or whether it has become too competitive, too expensive, or too saturated. I have been working with Amazon sellers for over thirteen years and a lot has changed in that time, from
In this video I break down how you can launch a new product on Amazon without spending thousands. I have seen sellers get real traction with as little as five hundred dollars, but only when they are disciplined with where that money goes. Most small launches fail because the budget
This video explains why so many Amazon sellers in the UK are miscalculating their margins, and in some cases, running at a loss without even realising it. Most sellers look at their list price, subtract Amazon fees, and assume what is left is profit. That approach is flawed, and it
AI is changing how we do pretty much everything, and that includes selling on Amazon. In the video below, I talk through how AI can genuinely help your listings, and the areas where it can cause problems if you rely on it too heavily. If you want the full breakdown
Brand management on Amazon – What is it? If you want to be successful on Amazon and build better brand loyalty, then you must think beyond the “selling successfully” mindset. Because the main goal from day one should be to sell in a way that improves brand performance and helps
Only a few years ago, the hard-working and dedicated boffins at Amazon realised that brands must get better representation, no two ways about it. Plus, if you think about it, brands have always been core to the eCommerce giant’s business model. And this is not just because they want to
Updated for 2025 Advertising on Amazon can still be a tough cookie to crack. Between your Amazon Sponsored Products, Sponsored Brands, Sponsored Display and whatever new feature Amazon has introduced this year, there are a lot of moving parts to keep track of. And they all have an impact on
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