Amazon BSR shows recent sales velocity, not profitability. Learn when Best Sellers Rank is useful and which commercial metrics matter more.
If selling on Amazon has suddenly felt a lot harder than it did a few years ago, you’re not imagining it. The cost of survival on Amazon isn’t one thing. It’s death by a thousand cuts. Fees, new storage rules, inbound decisions, returns, ads, and all the hidden penalties that
Before increasing spend, agencies should be reviewing every part of their product detail page properly. That includes titles, bullet points, main images, secondary images, A+ Content, product descriptions, review volume, star rating, pricing, variations and even whether the delivery promise is competitive enough. They should also be looking closely at
Have you ever looked at a product that’s been profitable for months, run the numbers again, and then wondered why the margin’s suddenly shrunk? We’ve seen this a lot recently, and more annoyingly, it happens even when there’s been no major ad changes or any significant drops in sales. Yet
Many Amazon brands experience a similar pattern in their early months on the platform. A product launches well, sales begin to build, advertising seems to work, and all the numbers start moving in the right direction. Then something changes. Sales stop climbing as quickly as they did before. Advertising costs
If you have been selling on Amazon at any real scale, you will know the point where internal optimisation starts to feel repetitive. Revenue might still be growing, but it is harder than it should be. Ad spend creeps upward while margin becomes less predictable. Reporting becomes more detailed, yet
In this video we break down the real reasons most Amazon brands are not growing in 2025. It is rarely because the algorithm is against you. More often it comes down to weak fundamentals. Poor listings, thin margins, messy advertising, bad operations, or not treating Amazon like a proper brand
This video explains why so many Amazon sellers in the UK are miscalculating their margins, and in some cases, running at a loss without even realising it. Most sellers look at their list price, subtract Amazon fees, and assume what is left is profit. That approach is flawed, and it
Most Amazon sellers don’t realise that the way their Amazon ads agency is incentivised can have a direct impact on their results. And more often than not, agencies won’t be upfront about it either. If your ad partner is chasing the wrong targets, like revenue or ad spend commissions, you
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