In this video I break down the four steps I use when I’m helping sellers scale on Amazon. These are the same steps I’ve used for years with startups, established brands and household names. One client went from barely moving the needle to nearly £10,000 a month in 90 days
Many Amazon sellers think pausing PPC saves money, but the truth is far more damaging. When you stop running ads, you are not just cutting paid visibility, you are cutting the data and momentum that drive organic rankings. This article explains how Amazon PPC fuels organic SEO, why sales drop when campaigns stop, and how to balance ad spend with long term growth.
Most brands start off running Amazon themselves. It makes sense at the beginning, your team knows the products, and you think you can handle the extra workload. For a while, you probably can. But then reality creeps in. Ads get more expensive, updates pile up, and the platform shifts faster
If you’re trying to sell on Amazon in 2025 and you’re not thinking seriously about marketing, you’re already behind. The platform’s saturated, every category feels like a battleground, and the days of throwing up a listing and hoping for the best are long gone. We see sellers every week who’ve
Most Amazon sellers don’t realise that the way their Amazon ads agency is incentivised can have a direct impact on their results. And more often than not, agencies won’t be upfront about it either. If your ad partner is chasing the wrong targets, like revenue or ad spend commissions, you
Many brands overspend on Amazon ads without really knowing what’s working and what isn’t. One client we worked with had been throwing money at campaigns with no structure and very little return. Once we’d stripped things back and put the right foundations in place, we successfully turned £25,000 of ad
Running Amazon PPC can be a game changer for your business, but many sellers end up throwing money down the drain because they’re making fundamental mistakes. In this video, I break down four key reasons why sellers struggle with Amazon ads and explain how to fix them to ensure you
The Key to Amazon SEO: Sales Velocity and Competitive Analysis When it comes to SEO, many sellers focus solely on keywords, listing optimisation and image tweaks. While these are important aspects to master, the real key to winning with Amazon SEO revolves around understanding how the algorithm works. If you
If you’re serious about growing your Amazon business, you’ll need the right strategy. Trust me when I say this, it makes ALL the difference. At Ecommerce Intelligence, we’ve helped over 230 sellers and vendors scale from hundreds of thousands to multi-million-pound businesses by focusing on the right data, optimising conversion
If you’re trying to grow your Amazon business, focusing on the wrong things will inevitably hold you back. At Ecommerce Intelligence, we’ve launched over 800 products, sold 1.4 million units, and secured 400+ Amazon’s Choice badges, so trust me when I say we know what works and what doesn’t. In
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