Brand management on Amazon – What is it? If you want to be successful on Amazon and build better brand loyalty, then you must think beyond the “selling successfully” mindset. Because the main goal from day one should be to sell in a way that improves brand performance and helps
What if you could read your customers’ minds? Imagine knowing exactly what keeps them coming back. You’re not alone. Amazon is a highly competitive online marketplace and getting customers to maintain loyalty to your brand can feel like an uphill battle at times. But what if I told you there’s
Let’s cut right to the chase: you can sell branded products on Amazon, that is, with a few caveats. The truth is – unless you are a major brand such as Nike or Louis Vuitton. Customers do not care about your “brand” on Amazon, the “halo” effect that is generated
How Does Amazon Sales Data Analysis Grow Sales? In today’s hyper-digital world, data analytics is at the core of any business that’s hoping to achieve success. When it comes to eCommerce especially, data analytics help sellers to better optimise their Amazon sales strategy by gaining valuable insights. If you’re dead
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