Before starting with us, Nikwax had a well established brand in the outdoor waterproofing category but mainly in bricks and mortar stores. They had struggled for years with Amazon Vendor and needed someone to help guide them to the same success they saw in physical stores.
Nikwax’s category is a very competitive market – with big brands holding prime ranking on Amazon. We needed to make Nikwax products stand out to show the features, benefits and values that made them successful in “bricks and mortar” retail.
Using new A+ and store front content, we have developed impactful Amazon content that matches Nikwax’s website and visual assets.
Increased conversion rate from 6.94% to 25.37% on the featured ASIN.
Delivered almost 4× improvement in conversion performance.
Strengthened listing efficiency to support higher sales volume.
Achieved sustainable gains through optimisation, not increased spend.
Get a detailed audit to quickly highlight wasted spend, catalogue issues and missed growth opportunities that often go unnoticed inside active accounts.
