YouGarden is a seasonal-first gardening brand with a large catalogue and mixed priorities across Seller Central and Vendor Central. We partnered with the team to accelerate Amazon growth through performance-led PPC, while building a repeatable seasonal playbook that could be scaled year-round.
Seasonality: major peaks followed by sharp demand drop-offs, creating pressure to make sure sales where aligned with seasonal demand
Catalogue complexity: thousands of SKUs, with only a small portion optimised to date, making prioritisation strategy essential.
Creative + listing constraints: ad performance was being held back by inconsistent imagery (especially for Sponsored Brands assets) and listings that could confuse shoppers and waste spend.
Ambitious growth targets: stakeholders set a goal TACOS of 8% while also exploring a major revenue ambition for 2026, requiring a smarter, more scalable ad structure.
Split & structured the account for better control: clarified Seller vs Vendor execution and aligned campaign builds and maintenance to each account’s needs (with Vendor treated more cautiously due to margin pressure).
Relentless optimisation cadence: prioritised high-impact seasonal ranges, refreshed older campaigns, and maintained consistent health checks to protect performance while scaling.
Built a seasonal + evergreen PPC engine:
Full-funnel approach (not siloed campaigns): implemented a system where SP supports SB/SBV, ensuring the algorithm has the right signals and avoiding fragmented learning.
Creative and listing enablement: pushed for stronger SB banners, video assets, and improved main images (particularly for gifting lines), to reduce wasted spend and lift conversion.
Rapid new-product activation: launched and prioritised new lines (e.g., mushroom kits) quickly with the right campaign coverage and assets ready to test, learn, and scale.
Get a detailed audit to quickly highlight wasted spend, catalogue issues and missed growth opportunities that often go unnoticed inside active accounts.
