Two Keys London is an established premium drinks brand entering Amazon for the first time. The objective was to launch successfully in a highly competitive tonic water category while building visibility, trust, and early sales momentum from day one.
The tonic water category is heavily saturated, dominated by household names such as Schweppes and Fentimans. With no Amazon sales history, we needed to understand buyer behaviour, define the right keyword strategy, and structure product detail pages that could compete immediately on conversion and relevance.
We developed conversion-focused product detail pages using keyword-led titles and bullet points aligned with customer intent. Working alongside the brand’s professional photography, we advised on image structure to match competitive standards. We implemented pack-size variations, built A+ Content and storefront assets through Brand Registry, and launched using a fully compliant, white-hat advertising and review acquisition strategy supported by Fulfilment by Amazon.
Grew from zero to nearly 500 orders across 20 products in 30 days
Achieved Amazon’s Choice badges across multiple product variations
Established strong early-category visibility in a saturated drinks market
Built a scalable foundation for ongoing ranking and sales growth
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