Playwrite Group is one of the most recognisable names in the UK toy market, with a long-established catalogue of children’s products. As their presence on Amazon grew, brand misuse and counterfeit activity became a serious commercial and reputational risk that required direct intervention.
Playwrite’s catalogue was being undermined by an increasing number of fake products and unauthorised sellers listing against their genuine ASINs. This created customer confusion, damaged brand trust, and exposed safety concerns, while also making it difficult to manage legitimate wholesale sellers already operating on the platform.
We audited all affected products, built a full seller and infringement database, and secured Brand Registry access to establish brand control. Our team then executed a structured enforcement programme, including seller outreach with removal deadlines, test buys, evidence collection, and formal violation submissions. We carefully balanced enforcement against counterfeit sellers while protecting relationships with approved retailers, ultimately qualifying the brand for Amazon Project Zero.
All fake products removed across Playwrite’s core catalogue
Full Brand Registry and Project Zero control secured
Five top-performing products restricted to legitimate sellers only
Ongoing protection in place to prevent future unauthorised listings
Get a detailed audit to quickly highlight wasted spend, catalogue issues and missed growth opportunities that often go unnoticed inside active accounts.
