Case study: Nature Kitchen

Client Success Stories

Nature Kitchen.

How we reduced ACoS by 19% and increased Nature Kitchen’s sales by 53%

Background

Nature Kitchen approached us to overcome large advertising spends, clean up their listings, and develop their brand on Amazon.

The Challenge

Nature Kitchen’s ACOS (Advertising Cost of Sale) was extremely high, with some ad groups reaching and exceeding 200%. In addition, key product data was missing from listing pages, limiting customer confidence and negatively impacting buying decisions.

Actions Taken

We rebuilt Sponsored Products campaigns from scratch and focused only on optimised products. Imagery was corrected, content was made keyword driven, and listings were structured to clearly answer customer queries. We reviewed product sample data and key competitors to ensure all critical listing details, including serving sizes and contents, were accurate and complete. This approach supported strong sales growth while protecting the bottom line.

Results & Achievements

  • Reduced ACOS by 19%, significantly improving advertising efficiency

  • Conversion rate increased by 7.2% year on year

  • Sales increased by 53% month on month

  • Delivered strong Q4 growth year on year following campaign and listing optimisation

Feedback

What the client said...

“I had been worried for a while about employing the services of a company to assist me with my Amazon sales. I had been stung before by people who just put the advertising costs up. Chris and his team were so cost efficient. The money I was wasting on overspending on bad advertising has more than covered the teams costs. My sales are way up on last year’s sales. And the investment has been far less than the last time I tried to get help. I can honestly say I am blown away with the ethics honesty and integrity shown by the ecommerce intelligence team.Thank you.”

Ally Watkins

Director

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