Ecommerce Intelligence were brought in to help Grape Tree grow their Amazon business, building on an already successful D2C website and a strong store-front nationwide retail footprint.
The large size of the inventory meant pinning down accurate accountability in the numbers was difficult, despite getting good early on sales and a good occurrence of NTB (new to brand) customers, as well as organising and prioritising the product ranges and making sure they were fully optimised.
We drilled into the numbers heavily, analysed the entire profitability strategy for the catalogue, reviewed and fixed a large amount of tax codes that had been setup incorrectly and given data poor overinflation. This allowed us to build a better strategy through more cost effective shipping options, including moving bestsellers to Fulfilment by Amazon, redeveloping retail price points and fully optimise the catalogue.
Get a detailed audit to quickly highlight wasted spend, catalogue issues and missed growth opportunities that often go unnoticed inside active accounts.
