Bravich came to us with a vision of wanting to grow their product library and sales, having navigated Amazon for years and not getting the success they had previously wanted.
The initial target was to improve advertising performance in multiple challenging categories with a large inventory.
Because of the size of the catalogue, we had to optimise and work through large campaign groups finding keyword quality and removing poor performing search terms, building the correct campaign structure allowed us to look and make better decisions for their range.
Reduced total advertising cost of sale (TACoS) to 3.7%, outperforming industry benchmarks.
Achieved a highly efficient ACoS of 13.9% across competitive categories.
Drove £750,000 in additional revenue through optimisation alone.
Delivered growth with zero increase in advertising spend.
Get a detailed audit to quickly highlight wasted spend, catalogue issues and missed growth opportunities that often go unnoticed inside active accounts.
