Ardo already operated a successful Amazon Vendor account, with established products performing well through Amazon’s retail programme. However, certain product lines required stronger margins and greater order control, which could not be achieved within Vendor Central alone.
Key product lines needed improved profitability and scalability without disrupting existing Vendor performance. This required a structure that allowed growth through Seller Central while maintaining strong purchase orders on core Vendor lines.
We developed a hybrid Vendor and Seller Central strategy, selectively transitioning specific ASINs into Seller Central to improve margin control. Our work focused on improving listing conversion and customer experience to support more efficient advertising and organic growth. This included optimising product content, building A+ Content modules, improving keyword relevance across listings, and introducing inventory brand videos to clearly demonstrate product use and benefits. We also supported review growth through Amazon Vine across both new and existing lines.
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