Ecommerce GEO & AI Shopping Visibility
AI Visibility Audit for Ecommerce Brands
Our AI visibility audit examines your retail landscape alongside your presence in ChatGPT, Perplexity, Claude and Gemini. We review retailer coverage, product content, reviews, pricing and stock availability, compare your brand with competitors, and identify practical ways to improve your AI search visibility.
The visibility problem
How Visible Is Your Brand Across AI Search Results?
- Retailer Presence
Retailers, marketplaces and stock availability
- Product Information
Content, pricing, reviews and listing consistency
- AI Shopping Answers
Platform, prompt, answer and date checked
One commercial view
One View of Your Entire Ecommerce Landscape
An evidence-led audit bringing retailer, competitor, product and AI shopping visibility into a clear picture.
Retailer Coverage
See where your brand and selected competitors are stocked across the retailers and marketplaces included in the research.
Competitor Positioning
Compare retailer coverage and product presentation to see where competing brands have established a stronger presence.
Product, Price & Stock
Check product information, listing accuracy, comparable pricing and stock availability at the recorded research date.
AI Shopping Visibility
See where your brand appears in agreed AI shopping prompts, how it is described and which competitors are recommended.
Retail Competitor Analysis: Where Your Brand Is Stocked
See where your brand is stocked compared with your main competitors across the agreed retailers and marketplaces. Our ecommerce competitor analysis highlights shared stockists, gaps in retailer coverage and potential distribution opportunities, helping you prioritise where to strengthen your retail presence.
- Defined UK retailer, marketplace and product scope
- Direct comparison with relevant competitors
- Evidence retained with the source and date checked
Product-level review
Digital Shelf Analysis: Product Information, Pricing and Availability
Our digital shelf analysis reviews how your products are presented across the agreed retailers and marketplaces. We check product information, pricing, stock availability and listing consistency to identify gaps that could make your products harder to understand, compare or buy.
Product Information
Check product names, sizes, colours, specifications and other important details across retailer listings.
Price
Compare visible prices across retailers and identify differences between your brand and competitors.
Availability
Check stock availability across retailers and identify where products are unavailable when reviewed.
Listing Consistency
Find missing details across retailer listings, inconsistent product presentation and reputation issues.
AI visibility audit
Understand Your Brand’s AI Search Visibility
We assess your AI search visibility across ChatGPT, Perplexity, Claude and Gemini using shopping questions tailored to your products and customers. We record where your brand is recommended or absent, how its products are described and which competitors appear. Each result includes the question, answer, model and date checked. The examples below illustrate the types of questions we investigate.
Model, answer and date recorded when checked
Model, answer and date recorded when checked
Model, answer and date recorded when checked
Model, answer and date recorded when checked
Technology + consultancy
Technology Built for Ecommerce Intelligence
We have developed proprietary technology that brings together retailer coverage, competitor positioning, product information, pricing, availability and AI visibility.
Built on our experience of Amazon and wider ecommerce consultancy, it helps us examine how brands are represented across retailers and AI platforms, including ChatGPT, Perplexity, Claude and Gemini.
We combine these findings with practical consultancy to identify gaps, understand your competitive position and prioritise improvements to your retail presence and AI shopping visibility.
A clear audit process
How the Ecommerce Intelligence Service Works
Every audit begins with a clearly defined scope before then gathering evidence and turning findings into clear priorities.
Define
Scope
Agree the products, competitors, retailers, markets and AI shopping questions included in the research.
Analyse
Retail Landscape
Check retailer coverage, product information, prices and availability across the agreed research scope.
Test
AI visibility
Run and retain the agreed prompts across ChatGPT, Perplexity, Claude and Gemini.
ACTIONS
Prioritise
[DUMMY – REPLACE BEFORE PUBLISHING] Turn the findings into clear priorities and identify any further work required.
Findings you can use
Clear Findings and
Prioritised Actions
Understand where your brand is well represented, where competitors have stronger coverage and which product, pricing or availability issues need attention.
We turn these findings into practical priorities for improving your retail presence and AI shopping visibility. Our work can include making product information more consistent across retailers, developing useful content around shoppers’ questions and addressing gaps in how your brand is represented. The scope of implementation is agreed with you.
- Retailer coverage and distribution gaps
- Competitor comparison across the agreed scope
- Product listing, pricing and availability issues
- AI prompt findings and prioritised recommendations
Who it is for
Built for Brands That Need a Complete
Market View
Find distribution gaps and missed stockists
Benchmark a product launch or category position
Check retailer listing consistency
Compare price and stock visibility
See where competitors have stronger coverage
Measure visibility in AI-assisted shopping research
Evidence, not assumptions
Evidence You Can Check
Every finding links back to a retailer source or recorded AI result. We retain the prompt and platform or model alongside the date checked so you can see exactly what the evidence is based on with clear distinction between current findings and earlier research.
- Direct retailer or marketplace source
- Recorded platform, model and research date
- Clear evidence trail for each finding
A recorded answer excerpt would appear here and be clearly labelled as evidence rather than a guaranteed future result.
See your Opportunities
See How Your Brand Appears Across Retail and AI
Bring your retail coverage, competitor position, product detail and AI shopping visibility
into one clear commercial view.
READY?
Understand Your
Retail and AI Visibility
Share your brand, priority products and main competitors. We will use them to define the right research scope for your business.
Retail Landscape & AI Visibility FAQs
What does Ecommerce Intelligence analyse?
Ecommerce Intelligence reviews retailer coverage, competitor positioning, product information, pricing, stock availability, reviews and brand sentiment. We also check whether your brand appears in AI shopping recommendations, how it is described and which competitors are recommended across the agreed prompts.
Which retailers and marketplaces are covered?
We agree the retailers and marketplaces to include before the research begins. The selection reflects your products, category, target markets and main competitors, and can include specialist stockists alongside larger retailers and marketplaces. This gives you a clear view of coverage and gaps within the agreed scope.
Which AI platforms are checked?
Agreed prompts are checked across ChatGPT, Perplexity, Claude and Gemini. The platform or model and date checked are retained with each result.
Is my brand recommended by ChatGPT?
We check whether ChatGPT mentions or recommends your brand in response to agreed shopping questions relevant to your products. We record how your brand is described, which competitors appear and the date and model checked. This provides evidence of your visibility in those tests; it does not guarantee the same answer for every shopper or future search.
How visible is my brand in AI search results?
We assess how your brand appears across agreed shopping questions on ChatGPT, Perplexity, Claude and Gemini. We look at whether it is mentioned or recommended, how its products are described and which competitors appear instead. Each finding records the platform or model and date checked, giving you a clear picture of your visibility within the questions tested.
Where is my brand stocked compared with competitors?
We compare your brand’s retailer and marketplace coverage with selected competitors across the agreed research scope. This identifies shared stockists, retailers where competitors appear but your brand does not, and potential distribution opportunities. We also review product information, pricing and stock availability to understand how your presence compares.
How can my brand improve its visibility in AI shopping recommendations?
When shoppers use AI to compare products and decide what to buy, brands that appear in those answers have an opportunity to enter their consideration. If your brand is absent or described inaccurately, shoppers may encounter competitors instead.
For ecommerce brands, this makes the wider retail landscape important. Accurate product content, customer reviews, retailer coverage and available stock provide information that AI platforms may draw on. We examine these sources alongside AI results to identify practical improvements.
Why is it important for my brand to be visible in AI search?
We assess how your brand appears across agreed shopping questions on ChatGPT, Perplexity, Claude and Gemini. We look at whether it is mentioned or recommended, how its products are described and which competitors appear instead. Each finding records the platform or model and date checked, giving you a clear picture of your visibility within the questions tested.
Can Ecommerce Intelligence help implement the recommendations?
Yes. Ecommerce Intelligence can help turn the findings into practical improvements, including more consistent product information across retailers, content that answers relevant shopping questions and work to strengthen how your brand is represented. We agree the priorities, responsibilities and scope of implementation with you.