Nikwax is a long-established UK outdoor brand, manufacturing sustainable aftercare and waterproofing products in East Sussex since 1977. With strong brand values and a global reputation, protecting brand consistency and long-term positioning on Amazon was critical as they expanded their direct presence on the platform.
Nikwax joined Amazon later than many third-party resellers, which left their catalogue fragmented and uncontrolled. Duplicate listings, incorrect brand attribution, non-compliant imagery, and inconsistent data damaged brand presentation and limited growth. The challenge was to increase Amazon sales while maintaining pricing discipline, brand integrity, and alignment with wider marketing activity.
We took control of the catalogue by consolidating duplicate ASINs, correcting brand and attribute errors, and restructuring listings for clarity and conversion. This included resolving complex variation issues, fixing category and review mismatches, updating imagery to meet UK compliance, and rebuilding titles and bullet points using keyword-led optimisation. Alongside this, we implemented a hybrid Vendor and Seller model, launched well-controlled PPC campaigns, supported Brand Store and A+ Content development, and introduced external traffic activity to support ranking and visibility.
587% year-on-year sales growth within six months
First-page rankings achieved across key search terms
7 of 12 category bestsellers secured in “Waterproofing and Cleaning”
Full catalogue control restored, protecting brand consistency and pricing
Get a detailed audit to quickly highlight wasted spend, catalogue issues and missed growth opportunities that often go unnoticed inside active accounts.
