How To Rank Products on Page #1 on Amazon in 2025
Most sellers are still building listings for the algorithm instead of the customer. And that’s exactly why they’re struggling to rank. If you want to compete in 2025, the real focus needs to be on sales momentum and not keyword stuffing or hitting some flimsy checklist of best practices. Ranking doesn’t come from hacking the system. It comes from consistency.
Start Small and Build Sales Velocity
Forget chasing thousands of sales in month one. That’s not how Amazon rankings work. The real goal is to start small and build steady, repeatable sales. That sales momentum is what Amazon is looking for and it’s what it will eventually reward. It doesn’t matter how long your title is or how many images you’ve uploaded, if your listing isn’t converting consistently, it’s not going to climb.
Amazon ranking is a slow burn. Expect it to take three to six months before your keywords start to show up in a meaningful way. So don’t panic early on. Focus on getting a few sales each day and build from there.
Set Your Product Up to Compete
Make sure you’ve done the groundwork. That means choosing relevant keywords, setting a competitive price, and getting your product imagery, features, and content in shape. Tools like Helium 10’s Listing Optimiser can help tick the right boxes but never rely on templates. You still need to position your product clearly against what else is out there and doing that yourself will provide a human element that’s more believable.
If your offer doesn’t beat or at least match the competition, it’s going to fall flat on its face. Sorry. You can’t get away with launching weak products anymore. It’s a competitive market and you need to show up with something customers want and/or need otherwise is game over.
Understand Your Margins Before You Launch
Pricing is often rushed, but it’s one of the most important aspects. Around 80% of new clients we see at our Amazon agency don’t have their prices set properly because they’ve underestimated Amazon’s changing fees. Work out your true costs before you go live and then start with a low, competitive price before building up gradually. There’s always room to scale once you know it sells.
Get Brand Registered and Use the Tools
Owning your barcodes and having your trademark in place is non-negotiable. It unlocks the features you’ll need, like A+ content and Storefronts. These aren’t just for looks, they systematically increase conversion rates which helps your listing feel more polished. Even if it’s not a top priority right away, getting those elements in place early will give you a head start.
Launch with a Small Ad Budget
Start with one campaign and one ad group per product. Use auto campaigns to uncover what works, then bring those converting keywords into your listing and build out exact match ads from there. Don’t overcomplicate it. Keep it simple, then monitor your spend and optimise your listings only after you’ve gathered enough data. Think 30 days, not three.
Make Sure You’re Prime Eligible
If your competitors are Prime, you need to be too. We say this a lot because it’s the truth. Use FBA or Seller Fulfilled Prime so your product is eligible for next-day delivery. Amazon prioritises customer experience, and if your product isn’t Prime, you’re already behind.
Get a Few Early Reviews — But Do It Properly
Don’t buy fake reviews. Never! If you’re brand registered and using FBA, the Vine Program can help you get up to 30 honest, high-quality reviews that build trust and give you an early signal on whether your product’s actually going to sell.