How To Launch A Product On Amazon

Amazon Product Launch Service Chris Turton Ecommerce

Launching a new product on Amazon can be quite costly if you don’t know how to do it properly, it is not just about getting the right keywords and making a “pretty” looking listing with all the bulletpoints, images, video etc even though this makes a huge impact on the products conversion. The best product launch campaigns consist of multiple elements to your marketing strategy.

We are specialists in launching both new products and brands on Amazon and have done it now for over 100+ businesses, we have a huge amount of experience from nearly every category on Amazon from grocery to electronics, children’s toys to homewares.

Amazon’s main metric behind getting products ranking organically is down to one thing – SALES VELOCITY. regular patterns in sales means Amazon gets continuous fees and these products and sellers are maintaining constant qualitative customer experience.

Fixing the “Catch-22 problem” – Amazon flywheel

To get a product ranking well, it needs sales and reviews right? But HOW, does a product get sales and reviews in Amazons search engine if it’s a brand product! Well that’s where we come in, we will find quality customers discover and purchase products that new and unknown to Amazon, Don’t be fooled into thinking that reviews on Amazon carry all the weight in terms of ranking, we havecdiscovered that after a product has more than about 25 reviews, the results massively drop off and the only true metric is a constant stream of orders.

Sessions > Orders > Ranking > Reviews > Higher Position > More Sessions > More Orders > More Reviews > Even Higher Position and so on….

Who this service is for

We work as a full service Amazon agency because success on Amazon isn’t always down to just the product listing, it also encompasses long term approaches to your Amazon account health and customer experience however this service we offer is made for smaller businesses with just a handful of products who really want to get their products moving.

We get products ranking on Amazon

What we do for you:

  • Find quality real customers from external sites and social media
  • No fake sales or refunds or cash-for-review nonsense
  • Customers get to try and test new brands.
  • A single fixed fee for the service of £599/$720+VAT for a launch process or £799/$960+VAT to launch and consult on the product process.

Need a new product launch for a fixed price?

    Checklist For launching Amazon Products

    Remember these key points when looking to give your product the best start on Amazon

    • Your product listing must be convertible, in other words have all the hallmarks of a great listing. The right keywords, the right images, video, A+ content (if possible) and your product bullet points must not only be keyword rich but must also cement any friction your customer has in buying the product.
    • The product must be competitive price-wise to other products withy the same leading keywords, just because you have a premium brand doesn’t mean customers will notice this in its early days.
    • You must be able to fulfil the delivery criteria Amazon require, do not dispatch or deliver late
    • Make sure your using a TRACKED delivery service if you are not using Amazon FBA or Amazon Vendor.

    Tips for A Successful Product Launch

    • Results take time, when you engage us it will take time to see the ranking changes, you will start to see impressions and session data inside Amazon with a few days.
    • A good product launch on Amazon requires more than just marketing on the Amazon platform, Amazon loves “off-Amazon” external traffic that converts well, part our strategy includes giving you this “external” traffic process.
    • A high portion of Amazon customers are “prime” customers meaning they will want their products to follow these services, we are experts in this area and can guide you on how to best fulfil your orders to your customers
    • Do not go out of stock and make sure your account and customer experience metrics are maintained to Amazons optimum standards!

    Ecommerce Intelligence Ltd

    Unit 26, Shrewsbury Enterprise Centre, SY1 3FE, UK

    Call: 01743 816191

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