Amazon Brand Specialist
Amazon brand specialists are the individuals who ‘make things happen’ behind the scenes. They work closely with Amazon vendors and sellers, helping to promote the brands and products that the eCommerce giant wants to list – and, enabling those brands to easily reach their target audience, ultimately, helping them reach their sales targets, and perhaps, even exceed them.
Each day, Amazon brand specialists are looking for opportunities, helping brands solve problems and offering strategic recommendations – to ensure that as a vendor, you’re making the most of what the Amazon marketplace has to offer.
Amazon is a complex marketplace – it may be easy to launch a brand or product, but not everyone gets to sell their listings like hotcakes.
Our expertise as an Amazon Brand Specialist
Supporting brands across Amazon is the cornerstone of what we do as an Amazon marketing agency. Again, we should understand (and appreciate) the fact that selling successfully on Amazon is a really complex area, which requires a highly calculated approach tailored to not just your brand or product, but also Amazon’s guidelines and your target audience.
There are literally hundreds to thousands of sellers listing the same items and gunning for the “Amazon top seller” badge – so it’s understandable that Amazon wants the rightful brand owners to be in control of their content.
This is where we come in, helping you from start to finish as an Amazon brand specialist:
What tools are available on Amazon for Brands?
Store page – We can build a store page that encompasses the values of your brand and match it closely to your values or your existing website, these store pages can also be broken down into specific brands
A+ Content – this content replaces the very basic product descriptions that Amazons allows most sellers, these can be visually striking and infact show “above the fold” to most users on mobile devices giving more prominence than bulletpoints
Video – We see a huge conversion uplift in brands that invest in using video on their product pages, really showing product features can really drive customers
Sponsored brand video – you can advertise your products using video too with brand tools, done correctly we find the largest ROI on these types of ad groups!
We make sure your brand is represented properly on Amazon
Each month, our team handles clients with a total turnover of £5.5M on Amazon, and have consistently created 6-fugure sales for them in a relatively short span of time. Using key Amazon data and metrics, we have helped a variety of vendors make well-informed decisions to boost their Amazon brand presence.
Ensuring that your brand is represented the right way and in line with Amazon’s policy is critical to success, especially since you’re up against so many competing brands with similar listings, and often, the exact same listing.
No one understands this better than our team – that navigating Amazon’s retail environment is becoming increasingly complex each day, particularly when we talk about PPC ad campaigns, barcodes and taking control of your listings’ SEO. Our “full service” Amazon brand consulting team works closely and transparently with each client and always keep the lines of communication open. Unlike other Amazon advertising agencies, we do not charge any retainers/sales commissions, using a transparent hourlie model instead which does away with any wastage.
“How much does a brand pay to be on Amazon and what does it allow our brand to do?”
Good question! Let’s talk some numbers to dial you in;
The cost of selling on Amazon depends on the selling plan you have, your fulfilment strategy, product category and a number of other variables. Amazons brand tools are completly free to and business that have their trademark in place and are sing an Amazon professional plan.
Do you support brands across the EU and US?
We do, indeed!
No matter where you’re based in the US or EU, our Amazon brand specialists will conceive, create and analyze a broad range of marketing and merchandising initiatives – from SEO efforts and bespoke marketing campaigns to social media and PPC ads – in order to grow your brand traffic, website traffic, conversion, and ultimately, revenue on Amazon.
It is imperative that your trademark is also valid in the EU on the EUIPO database if you wish for Amazons brand tools to be available to you acrossAmazon Germany, France, Spain, Italy etc.
All these activities and more will undeniably add tremendous indirect value to your Amazon listings and brand name.
Save money, and save yourself from a lot of unnecessary trial and error – as Amazon brand specialists, we have you covered on all fronts.